Using the Call to Action (CTA) Block

Add a Call to Action (CTA) Block on Your Website

The Call to Action (CTA) content block adds an element on your website that lets you pull in existing Calls to Action from your Website’s Calls to Action Collection.

This feature helps you:

  • Easily Add Professional CTAs: Quickly place well-designed calls to action anywhere on your site.

  • Prevent Duplicate work: Design your CTA once in the central collection and reuse it everywhere.


Key Benefit: Dynamic Updates

A crucial advantage of using the CTA Block is that CTAs are dynamic.

  1. If you update a CTA in your central Calls to Action Collection (e.g., changing a phone number, form, or destination URL), it will automatically be updated everywhere the CTA Block is used across your website.
  2. No need to manually update every instance of the CTA on every page.

How to add a CTA to your Website

You can add the Call to Action Block on any page of your website, or in your website footer

  1. Navigate to the page you want to add a CTA. 

  2. Click a (+) icon on the page, then select the Call to Action block type. 

  3. Select the CTA you want to add. These will pull in from your Calls to Action Collection. 

  4. Publish your changes. 

Note: You can add as many CTA blocks to a single page as you need.


Styling and Design Control

You have two levels of control over the design of your CTA Blocks:

1. Sitewide Design Settings

Your CTAs will default to the general design settings you established in your sitewide Calls to Action design settings.

2. Page-Level Design Panel (Overrides)

You can customize the styling of individual CTA Blocks using the page-level Calls to Action design panel. This allows you to create unique designs for a specific page without affecting the appearance of the same CTA used elsewhere.