Add Page-Level Schema To Your Website Pages
Adding schema to your website pages can help search engines scan and understand your website’s content and may benefit your website’s search visibility. The Websites 360® platform lets you add a unique schema type to each page on your website.
How to Add Page-Level Schema
- Select Pages at the top of your dashboard.
- Click on the title of the page you want to change SEO details on.
- On the right-hand sidebar, click on SEO & Sharing to expand the sidebar.
- Select the schema you wish to add to your page in the field under Schema.org Page Scope. You may search for Schema type, or scroll down to view our options.
To remove the schema, click Remove. - Publish your site to implement the new page-level schema.
Available Schema Types
Organizational and Core Pages
Schema Type | Description |
AboutPage | Use for an "About Us" page, describing your organization. |
ContactPage | Use for a "Contact Us" page that lists information like phone numbers, address, hours, etc. |
ProfilePage | Designed for pages that describe a specific person, like a user profile or "Meet the Team" page. |
WebPage | The most generic type. Use this if the page doesn't fit into a more specific category (though usually, you want to be more specific if possible). |
Blog Content and Articles
| Schema Type | Description |
| Article | For news reports, investigative pieces, or general articles. |
| BlogPosting | For use on blog posts. |
| CreativeWork | The "ancestor" type for all creative content (books, movies, etc.). It’s rarely used on its own; usually, you'd use a more specific subtype. |
| PressRelease | Used for official statements or announcements intended for the media. |
Products and Commerce
| Schema Type | Description |
| Product | Used for a page dedicated to a specific item for sale. It helps search engines display prices, availability, and ratings in search results. |
| Review | Used when a page provides an evaluation of something (a book, a movie, a restaurant). This often triggers "star ratings" in Google. |
| Service | Similar to Product, but for intangible offerings (like "Plumbing" or "Consulting"). |
Lists and Collections
| Schema Type | Description |
| CollectionPage | Used for a "hub" page that lists multiple related items, such as links to various categories, projects, or portfolios. |
| ImageGallery | For pages that primarily consist of an Image Gallery block. |
| ItemList | Describes a text list of items (like a "Top 10" list or list of services) rather than just a collection of links. |
Entities
| Schema Type | Description |
| Event | Used on a page dedicated to one specific event. |
| FAQPage | For pages primarily used to display a "Frequently Asked Question" section. |
| JobPosting | Used for individual career pages describing a specific job opening, including salary and responsibilities. |
| Person | A page describing one individual. For example, a profile page that's linked from a larger "Our Team" page. |
Place | Describes a physical location, such as a business, landmark, or city. |