Google Analytics offers you a great and free way to monitor the different traffic going to your website. You can verify Google Analytics by adding the Google Analytics 4 Tag - also known as the G-Tag - to your website using the steps below.

Before you get started:

• If you have not yet created a Google Analytics account, you can find out how here.
• If already have a Google Analytics account under the old Universal Analytics (UA) tag, you can refer to Google’s instructions to switch to the new Google Analytics 4 Tag.

Note: You will have to remove any previous Google Analytics implementations on the website when you add the new Google Analytics 4 Tag.

Part 1: Create your GA4 Tag in Google Analytics

1. Sign in to your Analytics account.
   
   
2. Click Admin.
   
   
3. Select an account from the menu in the ACCOUNT column.
   
   
4. Under PROPERTY, click + Create Property
   
   
   
   
5. Enter your Property Name (i.e. your website or business name), set a time zone, then click Next.
   
   Tip: Include "GA4" in your Property Name to make it easy to find when connecting your Analytics account to Marketing 360. 
   
   
6. You can answer Google's questions about how you will use your account, but it is not required. Click Create at the bottom of the page.
   
   
7. In the Property column, select Data Streams.
   
   
8. A new menu will appear. When prompted to choose a platform, select Web.
   
   
   
   
9. Enter your Website URL and enter Stream Name (you can enter your website name or business name), then click Create Stream.
   
   
10. On the Stream Details page, scroll down to the section labeled Google tag, and click on View tagging instructions.
    
    
    
    
11. Click the tab labeled Install manually, then COPY the G-Tag, which is the code circled in the screenshot below. It should be in this format: G-XXXXXXXXXX