Changes to Our Ad Data Reporting: Instagram and Facebook Data Merge

Changes to Our Ad Data Reporting: Instagram and Facebook Data Merge

Due to platform updates and changing data policies, Instagram and Facebook ad data can no longer be separated in the Marketing 360® Ads app. Starting on December 16, 2021, Instagram and Facebook will be reported as a single channel in the Marketing 360® Ads app. 

This change will affect the reports you see in the Ads app, and you may notice a difference in your ad metrics within Marketing 360®. 

This update will not directly impact your existing Facebook or Instagram ads — it is simply a new way of displaying your ad data. Merging this data will make reporting more accurate and consistent across Marketing 360® and Facebook’s Ad Manager. 

For more information on the Ads app, ad reports and ad metrics, please visit our support library. 

 

FAQs

Q: How will this affect my past ad data? 

A: Past Instagram ad data will be merged with Facebook ad data in the new Facebook / Instagram channel within the Ads app reports. 

 

Q: Will I lose my Instagram data?

A: No. Your Instagram data will be combined with your Facebook data within the Ads app. 

 

Q: Will this update affect my ad campaign performance?

A: You may notice a difference in your metrics because Instagram and Facebook ad metrics will be combined. However, this update will not directly impact your existing ad campaign performance — it is simply a new way of displaying ad data. 

 

Q: I still want to see specific data on my Instagram ads. Where can I find that? 

A: You can view Instagram ad metrics in Ads Manager. To find this data, you will need to log in to your Facebook Ads Manager account and follow the instructions outlined in this support guide.

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