Connect Google Analytics and Google Search Console to Marketing 360®
Marketing 360® provides useful reporting data in the Content app that can measure your website's analytics, search engine performance, and more. This is accomplished by connecting your Marketing 360® account to Google Analytics and Google Search Console within the Integrations page within the Settings dashboard.
Step 1: Create a Google Analytics and Google Search Console profile
If you do not yet have a Google Analytics or Google Search Console profile, you can get started here for free:
Once these profiles are set up, please proceed to your Marketing 360® dashboard by logging in at app.marketing360.com.
Step 2: Add Google Analytics and Google Search Console Integrations
- Navigate to the Integrations page by selecting the Settings icon from the App Bar dropdown menu at the top-left corner of your dashboard, then select Integrations on the left-hand sidebar.
- Click Manage next to the Content Accounts category.
- You will be redirected to the Content Settings dashboard. Click Add Account.
- A pop-up will appear. Select either Google Analytics or Google Search Console.
- You will be prompted to sign in with your Google account. Select the Google account that you use to manage your Google Analytics or Google Search Console profiles.
- You will be asked to allow Marketing 360® to view and manage your profile data. Click Allow.
- All profiles connected to your Google account will appear here. Select the account name you would like to connect, then select Connect Account.
Your profile should now be connected. Please note that you will need to connect Google Analytics and Google Search Console separately. After you connect the first profile, repeat steps 1-7 to connect all additional profiles.
Related Articles
Connect External Accounts for Reporting Apps in Marketing 360®
Marketing 360® provides useful reporting data in the Content, Ads, and Intelligence apps to help you measure website analytics, ad performance, search engine rankings, and more. This is accomplished by connecting your Marketing 360® account to ...Marketing 360® Settings Overview
The Settings overview is the central hub for managing crucial configurations for your entire account. To access your account's Settings, select the App Menu in the top-left corner of your Marketing 360® dashboard and select Settings. You can navigate ...How to read your Google Analytics data
Google Analytics is a helpful way to understand how your website is performing online. It is often intimidating to log into Analytic and see tons of buttons, tabs, charts, and numbers. We’ve narrowed down some of the most basic, yet important metrics ...Sync Your Google Business Profile with Marketing 360®
You can sync your Google Business Profile (formerly Google My Business) listing with Marketing 360® to manage your business information directly from your Locations dashboard. Note: Your GMB Profile must be verified before you can sync it. If you do ...Locations Settings
Marketing 360® allows you to add and manage multiple business locations within your account. You can find and edit these locations by navigating to Settings > Locations. Here is a breakdown of the information you can input for each business location: ...