Go beyond the age old question of 'How are customers finding my website?' with the Content Traffic page. Learn not just where your website traffic is coming from, but which sources are adding the most value with sales and conversions you can measure.
The All-Time Organic Traffic & Conversion Growth graph is packed with info you can use to find out how much organic (non-paid) search traffic your content is driving to your website and how often that traffic leads to sales or conversions.
The X axis signifies time, allowing you to view trends over the last 8 months.
The left Y axis and they grey line measures your organic traffic.
The right Y axis and the green line measures the amount of conversions that take place.
Put it all together and you can build an accurate picture of how well your organic content marketing drives your bottom line.
The Organic Page Details graph shows you how well each page on your website is ranking in organic (non-paid) search results.
To narrow your focus to a defined time period, use the date drop down in the top right corner. You can select a custom period or select a pre-set option like one week, one month, etc.
You can use the data in the table to find trends, similarities, and differences in the traffic coming to your website from content marketing.
| Column | Definition |
|---|---|
| Channels | The name of the channel. (traffic source) |
| Organic Clicks | How many of those users clicked on your website in their non-paid search results. |
| % New Clicks | The percentage of these users that have not visited your site before. |
| Bounce Rate | The percentage of visits where a user leaves your site from the landing page without browsing any further. |
| Time on Site | How much time did the user spend on your site? |
| Organic Conversions | The amount of users that made a purchase or form submission after clicking into your site from a non-paid search result. |
| Organic Conversion Rate | The percentage of users that made purchases or form submissions out of those that clicked into your website from a non-paid search result. (clicks ÷ conversions = conversion rate) |