Traffic Source Tracking in CRM

Traffic Source Tracking in CRM

What is the Traffic Source Section?

The Traffic Source section on your CRM Lead and Contact Profiles is where you can view where your contact or lead came from. This can help you determine which marketing channels, campaigns, and ads are most effective at driving conversions.




How It Works

When a visitor arrives on your website and submits a Marketing 360® Form, our system automatically captures the UTM parameters from the page URL they came from.

These parameters contain key details about the traffic, such as:

  • The original source (e.g., Google, Facebook)

  • The medium (e.g., CPC, email)

  • The specific campaign name (e.g., Holiday Promo)


What Data Is Tracked?

The system will capture and display the following supported data fields:

  • Channel (utm_channel)

  • Source (utm_source)

  • Medium (utm_medium)

  • Campaign (utm_campaign)

  • Campaign ID (utm_id)

  • Ad Content (utm_content)

  • Keyword/Term (utm_term)

  • Google Click ID (gclid)

  • Facebook Click ID (fbclid)

Note: The traffic source section only appears when we detect utm data for the contact or lead.


    • Related Articles

    • CRM Leads Inbox Overview

      The Leads Inbox is where you can view new leads, manage your leads, and nurture leads as they move through your sales funnel. The Leads Inbox is useful for companies that have a longer selling cycle, or who simply want a designated space to manage ...

    • Viewing a Lead's Profile

      The Leads page displays all your leads in one place, but the rest of the lead's details can be found in their individual lead profile page. From the Leads page, click on a lead’s name to view their full profile. The lead profile is where you can view ...

    • Populate Calls to a CRM Contact

      If you run a Call Tracking campaign, you can automatically send call records to your CRM. This guide shows you how to connect Call Tracking to your CRM so call and text message records populate in a contact’s profile. For a contact profile to sync ...

    • Viewing A Contact's Profile

      The Contacts page displays all your contacts in one place, but the rest of the client's details can be found in their individual profile page. Click a contact's name to view their full profile. Here, you can see the full story, as well as take quick ...

    • Zapier Action for Create or Update Lead in the Marketing 360® CRM.

      You can use Zapier to create or update Leads in the CRM. Before you get started, you will want to ensure that your CRM is fully set up before making any Zapier connections: Setting Up your CRM Connect Zapier to the Marketing 360® CRM Creating or ...