Troubleshooting Failed Local Service Ads Verification

What does it mean if my verification failed? 

If Evident finds an issue with your business owner or your employees’ background checks, you will see a notification that tells you what part of your background check failed.

For example, if one of your employees failed the background check, you will see a notice like this: 

To pass verification after an employee’s background check has failed, you will need to either: 

• Appeal the background check with Evident. Click “Go To Evident” to see why the employee failed, and to appeal if necessary. 
• Remove the failed employee by clicking on the trash icon next to their name. 

To pass verification after an business owner’s background check has failed, you will need to either: 

• Appeal the background check with Evident. Click “Go To Evident” to see why the it failed, and to appeal if necessary. 
• Remove the failed business owner from your business’s background check by clicking on the trash icon next to their name. 

NOTE: There must always be an active, verified Business Owner for your business. If a sole business owner fails verification, the business will be ineligible to run LSA Ads with Marketing 360.

If the Business Owner verification fails at any point, or if the background check is pending, your ads cannot run. 

If you are already running LSA ads and a business owner verification fails, the ads will be automatically paused until the verification has passed, or a new verified Business Owner has been added. 

Things that will pause your LSA ads: 

• Failed business owner verification. 
• Failed employee verification. 
• Not having a business owner associated with your account. 
• Insufficient budget

If you have any questions during this process, please reach out to support@marketing360.com.