When running an email campaign, you can track various metrics to see how your emails are performing. These metrics provide insights into opens, clicks, and overall recipient interaction, which can be used to inform your future marketing strategies.

Access Your Campaign Analytics

1. Navigate to the Email app.

2. On the Overview page, you can select one of your Recent Sent Campaigns. Alternatively, click the Email Campaigns tab to see a full list of all your campaigns.
   

3. Click on the name of the campaign you want to analyze.
   

Interpreting Your Data

Once you are viewing the campaign's full analytics, you can explore detailed breakdowns of your campaign's performance by clicking the blue links on the right-hand sidebar.

• Opens: The number and percentage of recipients who opened your email.

• Clicks: The number and percentage of recipients who clicked on a link inside the email.

• Engagement: How recipients interacted with the email content.

• Bounces and Unsubscribes: Data on deliverability issues and audience churn.

Use this data to understand what content and subject lines resonate best with your audience.