It is very important to fill out every section of information about your business on social media so that your audience to find you and learn what your brand is all about. Along with posting valuable content, filling in all sections ensures your profile visitors get all the details they need.
As you build out your business' social media profiles, it is important to tailor your content for each platform. Below, check out how to best optimize your social media profiles based on each platform.
Facebook
| Profile Picture |
-
Square image
- Will be cropped to a
circle
- Choose your
company's logo
|
| Cover Photo |
- Choose an engaging
photo
- Keep all text in the
middle
|
| About Section |
-
255 characters max
- Explain your brand
personality or your "why"
- Include a call-to-action
to encourage viewers to
visit your site
|
| @Username |
- Choose your business name or an abbreviation that customers will search for
|
| Contact Info |
- Include updated business email and phone number
|
| Business Hours |
- Make sure to keep your business hours updated at all times
|
Instagram
| Profile Picture |
-
Square image
- Will be cropped to a circle
- Choose your company's logo
|
| @Handle |
- Use your business name or an abbreviation your customers search for
|
| Bio |
- 150 characters max
- Explain your brand personality or your "why"
- Include a branded hashtag
- Include a call-to-action to encourage viewers to visit your site
|
| Story Covers |
- Make branded, cohesive story covers
|
| Business URL |
- Help catch your customer's eye
|
LinkedIn
| Logo Image |
-
Square image
- Choose your company's logo
|
| Cover Image |
|
| Industry |
- Choose the industry that best represents what your business does
|
| Locations |
- Enter all business locations
|
| CTA Button |
- Choose a call-to-action that directs to your website
|
| Description |
-
2,000 characters max
- Explain your brand personality or your "why"
- Include a call-to-action to encourage viewers to visit your site
|
| Hashtags |
- Add up to 3 hashtag topics that are relevant to your page
|
Google My Business
| Profile Picture |
-
Square image
- Choose your company's logo
|
| Contact Info |
- Include updated business email and phone number
|
| Cover Photo |
- Choose something interesting and eye-catching related to your business
|
| Services/Products |
- Add relevant services and products for your audience
|
| Service Areas |
- Include your relevant service areas
|
| Business Category |
- Choose the category that best represents what your business does
|
| Description |
-
750 characters max
- Explain your brand personality or your "why"
- Include a few keywords if possible
|