How to Optimize Your Social Media Profiles

It is very important to fill out every section of information about your business on social media so that your audience to find you and learn what your brand is all about. Along with posting valuable content, filling in all sections ensures your profile visitors get all the details they need. 

As you build out your business' social media profiles, it is important to tailor your content for each platform. Below, check out how to best optimize your social media profiles based on each platform.

 

Facebook

Profile Picture	Square image Will be cropped to a circle Choose your company's logo
Cover Photo	Choose an engaging photo Keep all text in the middle
About Section	255 characters max Explain your brand personality or your "why" Include a call-to-action to encourage viewers to visit your site
@Username	Choose your business name or an abbreviation that customers will search for
Contact Info	Include updated business email and phone number
Business Hours	Make sure to keep your business hours updated at all times

 

Instagram

Profile Picture	Square image Will be cropped to a circle Choose your company's logo
@Handle	Use your business name or an abbreviation your customers search for
Bio	150 characters max Explain your brand personality or your "why" Include a branded hashtag Include a call-to-action to encourage viewers to visit your site
Story Covers	Make branded, cohesive story covers
Business URL	Help catch your customer's eye

  

LinkedIn

Logo Image	Square image Choose your company's logo
Cover Image	Choose an engaging photo
Industry	Choose the industry that best represents what your business does
Locations	Enter all business locations
CTA Button	Choose a call-to-action that directs to your website
Description	2,000 characters max Explain your brand personality or your "why" Include a call-to-action to encourage viewers to visit your site
Hashtags	Add up to 3 hashtag topics that are relevant to your page

 

Google My Business

Profile Picture	Square image Choose your company's logo
Contact Info	Include updated business email and phone number
Cover Photo	Choose something interesting and eye-catching related to your business
Services/Products	Add relevant services and products for your audience
Service Areas	Include your relevant service areas
Business Category	Choose the category that best represents what your business does
Description	750 characters max Explain your brand personality or your "why" Include a few keywords if possible

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