How to Manage Google Local Services Ads (LSA) Leads in Marketing 360

Manage Your Google Local Services Ads (LSA) Leads in Marketing 360®

If you use our Google Local Services Ads (LSA) program, you can manage all of your leads directly inside the Marketing 360® platform.


What are Google Local Services Ads?

Local Services Ads are paid advertisements for local businesses like plumbers, electricians, and contractors. These ads appear at the very top of Google Search and Google Maps results. They show your business name, service area, customer ratings, reviews, and a click-to-call button to help you win local customers.

Interested in running Google LSA Ads with Marketing 360? Learn how to start the verification process in this support guide. 

How to View Your LSA Leads

The Marketing 360 CRM tracks your new LSA leads, stores their details, and helps you manage your customers. All new LSA leads arrive in your Leads Inbox.


  1. Click CRM from your main app menu or dashboard.

  2. Select Leads Inbox from the top navigation bar.

  3. Click Filters > Lead Source.

  4. Select your LSA Campaigns from the list to hide all other non-LSA leads.


View a Lead's Profile

  1. Click the lead's name or phone number in the main Leads Inbox list.

    • Tip: You can also use the Search bar at the top to find a lead by name or number.

  2. Review the Lead Profile page to see deep details, including your call recording for that lead.


How to Dispute an LSA Lead

Google does not allow you to directly dispute a bad lead within the CRM. However, you can rate your leads to send direct quality feedback to Google.

This feedback helps Google optimize your future ad targeting and ranking. Over time, this improves your overall lead quality and return on investment (ROI).


How to Save an LSA Lead as a CRM Contact

Once you confirm that an LSA lead is a qualified prospect, save them as a contact in your CRM. As a contact, you can track their status, write notes, and open sales deals for them.

You can save a lead as a contact using one of these three methods:

  • Method 1: Go to your main Leads table, click the overflow menu (three dots) next to the lead's name, and click Add as Contact.
    Screen_Shot_2022-09-29_at_3.07.59_PM.png

  • Method 2: Open the individual Lead Profile and click the Add as Contact button on the page action toolbar.
    Screen_Shot_2022-09-29_at_3.09.31_PM.png

Finding Your Saved Contacts: Click on your Contacts page from the main menu to view their permanent profile. Use the search bar to find them by name, email, or phone number.


What to Do When an LSA Lead Books a Service

When a lead books a job with your business, update their status to keep your pipeline organized.

  1. Open the customer's Contact profile.

  2. Look at the left-hand details section and click the Contact Status field.

  3. Select Booked from the dropdown menu.

  4. Click Save Changes.


How to Send a Review Request to an LSA Customer

Our team builds a custom review request email campaign for your business. You can trigger this email automatically just by updating the customer's status when the job is done.

  1. Go to your CRM Contacts Page.

  2. Search for the customer by name or number and click to open their profile.

  3. Locate the Contact Status field on the left-hand details section.

  4. Change the status to Completed.

  5. Click Save Changes.

The CRM will automatically add this customer to your review request email list and send the email.