Rate Your Google LSA Leads
Rating your Google Local Services Ads (LSA) leads allows you to send direct feedback to Google about lead quality. This feedback helps Google optimize future ad targeting and ranking, which in turn can improve your lead performance and return on investment (ROI) over time.
How to Rate a LSA Lead
Follow these steps to submit your rating:
- Navigate to the Lead or Contact record you wish to rate.

- Find the "Rate LSA Lead" hyperlink located next to the Lead's Name.
- Click the link. A pop-up window will appear displaying the rating options.
- Select the rating that best describes the lead.
Understanding the Rating Options
Your next steps will vary depending on the rating you provide:
If you select "Unspecified" or "Neutral":
If you select "
Very Dissatisfied," "
Dissatisfied," "
Satisfied," or "
Very Satisfied":

If you select "Other":

What to Expect After Rating
Please keep the following in mind after you submit a rating:
- One Rating Per Lead: You can only submit one rating for each lead. Once a lead has been rated, the "Rate LSA Lead" hyperlink will appear greyed out. If you hover over the greyed-out link, a tooltip will display: "You already rated this lead."
- Sync Time with Google: Our system sends your rating to Google immediately. However, it may take a few hours for the rating to appear on Google's side. This delay is normal and is on Google's end.
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