Create a Buy One, Get One (BOGO) Promotion

Create a Buy One, Get One (BOGO) Promotion

Learn how to set up a "Buy One, Get One" (BOGO) promotion in your online store using the dedicated Shop app to help increase sales and attract more customers.

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1. Install the "Buy One Get One Free" App

To create a BOGO promotion, you'll need to subscribe to the "Buy One Get One Free" app from the App Market.

  1. From the Shop App dashboard, go to Apps > App Market on the left-hand sidebar.
    Screen_Shot_2022-08-09_at_4.53.46_PM.png

  2. Select the Buy One Get One Free: Sales Promotions app.
    Screen_Shot_2022-08-09_at_4.55.47_PM.png

  3. Click Add payment method and buy. You will need to provide payment details even though the app offers a 14-day free trial.

  4. Once purchased, the app will be available in Marketing > Buy One Get One Free on your dashboard.

You can manage your app subscriptions at any time by navigating to Apps > My Apps.


2. Set Up Your BOGO Promotion

This app lets you create flexible BOGO offers, such as "buy one product, get one of a different product 50% off."

  1. In your Shop App dashboard, go to Marketing > Buy One Get One Free.

  2. In the first field, enter the number of products a customer must buy to qualify for the promotion.
    Screen_Shot_2022-08-09_at_5.01.06_PM.png

  3. Choose the specific products or categories a customer must buy from.

  4. In the "then they can get one of" section, choose the product(s) or category(s) that the customer will receive the discount on.

  5. Set the discount value for this additional item. Choosing "100% Off" will make the item free.

  6. (Optional) Enable Advanced options to add a short description for your offer.

  7. Click Save.

The discount will automatically be applied in the cart once a customer adds the necessary items. You can always edit, delete, or add new promotions in the app's settings.


3. Promote Your BOGO Offer

To ensure your promotion is a success, get the word out! Here are a few ways to promote your BOGO offer:

  • Email Newsletters: Announce the promotion directly to your subscribers. How to create an email campaign using the Marketing 360® Email app.

  • Category Descriptions: Use the text editor in your category descriptions (Catalog > Categories) to inform visitors about the promotion. You can also add images and videos here.

  • Product Ribbons: Highlight qualifying products with a bright, colored ribbon. You can edit ribbons to display custom text like "BOGO" or "Buy one, get one." How to create a product ribbon.

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