Sell Product Bundles

Sell Product Bundles

Learn how to create and sell product bundles in your online store, including creating product boxes, offering variations, adding discounts, and giving away a free gift with purchase.



1. Create a Product Kit

The simplest way to create a product bundle is to sell it as a single, packaged item.

  1. From your Shop dashboard, go to Catalog > Products on the left-hand sidebar.

  2. Click + Add New Product.

  3. Give the product a clear name that indicates it's a bundle (e.g., "Skincare Starter Kit").

  4. Upload an image of the entire kit and provide a detailed description of each item included.
    Screen_Shot_2022-10-28_at_2.21.11_PM.png

    • Note: Inventory for each item is tracked by its SKU. If you sell these items individually, you must manually update the stock for each when you sell them as part of a kit.



2. Add a Discount for Bundling Products

You can show customers how much they save by using the "Compare to" price option.

Screen_Shot_2022-10-28_at_4.58.29_PM.png

To add a "compare to" price option:
  1. Navigate to Catalog > Products on the left-hand sidebar and open the product kit you want to edit.

  2. In the Price section, click Manage pricing options.

  3. Add a "Compare to" price that is higher than the actual selling price of the bundle.

  4. Click Save.





3. Create Different Product Kit Variations

You can give customers more choices by creating different versions of a product kit or by letting them build their own.

Screen_Shot_2022-10-28_at_2.20.51_PM.png

To create pre-selected product kits:

  1. Go to Catalog > Products and select the product kit.

  2. Select the Options tab and click + Add New Option.

  3. Name the option (e.g., "Brush Set," "Blush Shades").

  4. Select an input type, such as "radio buttons."

  5. Click + Add New Value and add all the different options (e.g., "3-piece set," "5-piece set").

  6. You can choose if these variations affect the base price.

  7. Click Save.

To let customers build a custom kit:

  1. Go to Catalog > Products on your Shop dashboard.

  2. Click + Add New Product. This will be your new custom kit.

  3. Create an option and name it accordingly (e.g., "Choose Your Items").

  4. Click Save.



4. Offer a Free Item (BOGO)

You can also use product bundles to give a free item with a purchase. This is a great way to increase sales and is handled by the Buy One Get One Free app.

  1. Install the Buy One Get One Free app from the App Market.

  2. Go to Marketing > Buy One Get One Free.

  3. Enter the number of products a customer must buy to get the free gift.

  4. Choose the specific product(s) or categories a customer must buy from.

  5. Select the product(s) a customer will get as a gift.

  6. Set the discount to "100% Off" to make the product free.

  7. Click Save.

    • Related Articles

    • Create and Edit Product Options

      If you sell products with variants like different colors or sizes, you can list them as one base product with multiple options. Product options let your customers select their preferences on the product page. You can also use options to offer extras ...
    • Set Up Product Variations for Your Online Store

      Learn how to use product variations to manage different product options like size, color, or style. This guide covers assigning unique images, tracking inventory with SKUs, adjusting prices, and more. Understanding Product Variations Product ...
    • Add a Product Search Bar to Your Store Website

      If you'd like to give customers the option to search products that you sell on your online store, you can embed a product search widget on your Shop pages. 1. Navigate back to the Content panel on the Websites 360 dashboard, then navigate to the page ...
    • Add Product Ribbons or Callouts to the Shop App

      Ribbons are colored horizontal product labels that are displayed on product listings thumbnails and product details pages in your store. You can put any text you like on them (e.g. “Bestseller”, “20% Off”, “New”, “Christmas deal” or “Free Shipping”). ...
    • Add and Edit Product Details

      Products are the physical goods, digital files, and services that you sell. To create a product, you need to specify the name and upload product images. In addition, you can add product details that help your clients better understand the product: ...