Social Media Platform Posting Guide

Social Media Platform Posting Guide

The following specifications will help you create your posts and avoid any issues posting to the various social platforms on the Social App.

 

Facebook

  • Image: 
    • You can share up to 10 images in 1 post
    • 10 MB max size 
    • 1200x630 max resolution 
  • Video:
    • Titles need to be 255 characters or less
    • 1GB max
    • 20 min max length
    • MP4 file type
    • Videos to groups are no longer allowed per Meta's API
  • Text/Caption: 
    • For image and video posts, captions can be up to 63,000 characters 
    • For posts that share a link as the "media" of the post, captions can be up to 1000 characters

 

Instagram

  • Image:
    • You can share up to 10 images in 1 post
    • Images should be 1080x1080 or 1080x1350 maximum
  • Video:
    • 3 seconds minimum, 15 min maximum length
    • 9:16 aspect ratio, 1920 maximum vertical, 1080 horizontal pixels max
    • 1GB max size
    • Maximum bitrate: We recommend 5 MB/second to avoid overloading Meta's servers, but they do accept up to 25 MB/second
    • MP4 file type
    • Video content will post as an Instagram Reel by default
  • Text/Caption:
    • 2200 character maximum
    • 30 hashtag limit
    • Links will post, but will post as text (alternate is using "link in bio" on Instagram)
  • Story Post:
    • Image :
      • Images should be 1080x1080 or 1080x1350 maximum
      • Aspect Ratio: 9:16
      • Unable to tag accounts/users in Story post
      • Steps to creating a Story post here
      • Must be a Business Instagram account
    • Video:
      • Aspect Ratio: 9:16 is recommended to avoid cropping or a background
      • Resolution: Max 1920 horizontal pixels x 1080 length pixels

 

LinkedIn

  • Image:
    • 1080x1080 resolution recommended 
    • 9 images max for 1 post
  • Video:
    • 10 minute max length
    • 200 MB max size
    • Title needs to be 400 characters or less
    • MP4 file type
  • Text: 
    • 3000 character maximum 
    • 30 Hashtags maximum

 

Twitter/X

  • Image:
    • 1600x900 resolution max 
    • 4 images per post max 
  • Video:
    • 2 min 20 second max length
    • 512 MB max size
    • 1280x1024 resolution max
    • MP4 file type
  • Text: 
    • 280 character maximum 

 

YouTube

  • Image: Not Allowed
  • Video:
    • 512 MB max size
    • MP4 file type
    • 100 character title max 
  • Shorts: For your video to be posted as a YouTube Short, it must:
    • Be 60 seconds or less
    • Be in the vertical format with an aspect ratio of 9:16 and a resolution of 1080x1920 pixels
    • YouTube also categorizes square videos under 60 seconds as a Short:
      • The aspect ratio must be 1:1 with a resolution of 1080 by 1080
      • Due to the square cropping, the video will be posted with a black bar at the top and bottom
      • The black bars at the bottom leave space for viewers to easily see the video title, channel name, and subscribe button, so use them at your discretion
  • Text:
    • 15 hashtags max 
    • 5000 character caption max 

Note: At this time, YouTube only allows for posting videos and Shorts, and does not support posts on the channel page.

 

Google Business Profile

  • Image:
    • 1 images per post max
    • 1080x1080px resolution recommend
  • Video:
    • 30 seconds maximum length
    • MP4 file type
  • Text:
    • 1500 character caption max
    • Follow Google posting guidelines here

 

TikTok

  • Image: Not allowed
  • Video:
    • 10 minute maximum
    • 1080x1920 resolution max 
    • MP4 file type
  • Text: 
    • 150-character limit for caption 

 

Pinterest

  • Image:
    • Only single image posts
  • Video:
    • 60 second max
    • 1080x1920px resolution recommended 
    • Must be a business Pinterest account 
  • Text: 
    • 20 hashtag limit
    • Cannot replace the cover image when sharing an article as the "media" of the post 
    • Cannot contain links in the caption
    • Caption must be 500 characters or less

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