The following specifications will help you create your posts and avoid any issues posting to the various social platforms on the Social App.

Facebook

• Image: 
  • You can share up to 10 images in 1 post
  • 10 MB max size 
  • 1200x630 max resolution 
• Video:
  • Titles need to be 255 characters or less
  • 1GB max
  • 20 min max length
  • MP4 file type
  • Videos to groups are no longer allowed per Meta's API
    
• Text/Caption: 
  • For image and video posts, captions can be up to 63,000 characters 
  • For posts that share a link as the "media" of the post, captions can be up to 1000 characters

Instagram

• Image:
  
  • You can share up to 10 images in 1 post
    
  • Images should be 1080x1080 or 1080x1350 maximum
    
• Video:
  
  • 3 seconds minimum, 15 min maximum length
    
  • 9:16 aspect ratio, 1920 maximum vertical, 1080 horizontal pixels max
    
  • 1GB max size
    
  • Maximum bitrate: We recommend 5 MB/second to avoid overloading Meta's servers, but they do accept up to 25 MB/second
    
  • MP4 file type
    
  • Video content will post as an Instagram Reel by default
    
• Text/Caption:
  
  • 2200 character maximum
    
  • 30 hashtag limit
    
  • Links will post, but will post as text (alternate is using "link in bio" on Instagram)
    
• Story Post:
  
  • Image :
    • Images should be 1080x1080 or 1080x1350 maximum
      
    • Aspect Ratio: 9:16
      
    • Unable to tag accounts/users in Story post
      
    • Steps to creating a Story post here
      
    • Must be a Business Instagram account
      
  • Video:
    
    • Aspect Ratio: 9:16 is recommended to avoid cropping or a background
      
    • Resolution: Max 1920 horizontal pixels x 1080 length pixels

LinkedIn

• Image:
  • 1080x1080 resolution recommended 
  • 9 images max for 1 post
• Video:
  • 10 minute max length
  • 200 MB max size
  • Title needs to be 400 characters or less
  • MP4 file type
• Text: 
  • 3000 character maximum 
  • 30 Hashtags maximum

Twitter/X

• Image:
  • 1600x900 resolution max 
  • 4 images per post max 
• Video:
  • 2 min 20 second max length
  • 512 MB max size
  • 1280x1024 resolution max
  • MP4 file type
• Text: 
  • 280 character maximum 

YouTube

• Image: Not Allowed
• Video:
  • 512 MB max size
  • MP4 file type
  • 100 character title max 
• Shorts: For your video to be posted as a YouTube Short, it must:
  • Be 60 seconds or less
  • Be in the vertical format with an aspect ratio of 9:16 and a resolution of 1080x1920 pixels
  • YouTube also categorizes square videos under 60 seconds as a Short:
    • The aspect ratio must be 1:1 with a resolution of 1080 by 1080
    • Due to the square cropping, the video will be posted with a black bar at the top and bottom
    • The black bars at the bottom leave space for viewers to easily see the video title, channel name, and subscribe button, so use them at your discretion

• Text:
  • 15 hashtags max 
  • 5000 character caption max 

Note: At this time, YouTube only allows for posting videos and Shorts, and does not support posts on the channel page.

Google Business Profile

• Image:
  • 1 images per post max
  • 1080x1080px resolution recommend
• Video:
  • 30 seconds maximum length
  • MP4 file type
• Text:
  • 1500 character caption max
  • Follow Google posting guidelines here

TikTok

• Image: Not allowed
• Video:
  • 10 minute maximum
  • 1080x1920 resolution max 
  • MP4 file type
• Text: 
  • 150-character limit for caption 

Pinterest

• Image:
  • Only single image posts
• Video:
  • 60 second max
  • 1080x1920px resolution recommended 
  • Must be a business Pinterest account 
• Text: 
  • 20 hashtag limit
  • Cannot replace the cover image when sharing an article as the "media" of the post 
  • Cannot contain links in the caption
  • Caption must be 500 characters or less