When using the Marketing360® CRM with an e-commerce website, it can be very beneficial to retain the details of a customer's purchase in the CRM. This allows you to create detailed lists of users who purchased specific items, spent a specific amount in your store, etc.
Here's an easy list of details that can be pulled from a purchase to be stored in the CRM.
Marketing 360® Shop App
- Customer name
- Customer email
- Customer phone number
- Order number
- Order total
- Order date & time
- Shipping address
- Billing address
Shopify
- Customer first name
- Customer last name
- Customer phone number
- Customer email
- Order date
- Order time
- Order number
- Item(s) quantity
- Item(s) price
- Payment method
- Delivery method
- Shipping name
- Shipping address
- Company name
Big Commerce
- Customer phone
- Customer email
- Company name
- Shipping Address
*can capture abandoned cart info but we cannot utilize for EM3 as they haven’t opted in
WooCommerce
- Customer name
- Order number
- Item quantity
- Item price
- Order Subtotal
- Order tax
- Order total
- Customer email
- Customer phone number
- Billing Address can be captured, but it cannot be separated to street, city etc. The address will contain Customer name, Customer phone number, and Customer email in address line
- Shipping Address can be captured but only in one field and will contain Name.