LinkedIn - How to Create a LinkedIn Business Page, Give Marketing 360® Access & Link to Marketing 360 Social App

Note: This support guide is intended for users working with the Marketing 360® Marketing team. Users of the Full Platform plan can visit our Social App Knowledge Base.

1. Create a LinkedIn Business Page

1. Click the "For Business" icon (usually a grid of nine dots) in the upper-right corner of your LinkedIn homepage.

2. Scroll down the menu that appears and click Create a Company Page.

3. Select the Page type that best suits your needs:

   • Company

   • Showcase page (used to highlight a specific brand, business unit, or initiative)

   • Educational institution

4. Enter the required information for the three main sections:

   • Page identity (Name, Custom URL)

   • Company or Institution details (Industry, Organization size, Type)

   • Profile details (Logo, Tagline)

5. Select the verification box to confirm that you have the legal right to act on behalf of the company or school.

6. Click the Create page button.

   Note: If you encounter an error message, please refer to LinkedIn's troubleshooting tips for creating your Page.

7. Click Start building your page! to complete your LinkedIn Page setup.
   

2. Grant Marketing 360® Access to Your LinkedIn Page

To allow Marketing 360® full control over your LinkedIn Page for content management, posting, and campaign execution, you must accept the invitation to be a partner of Marketing 360’s Business Manager.

Step-by-Step Guide

1. Log In: Visit linkedin.com and log in to your personal account.
   

2. Open LinkedIn Business Page and go to Settings > Managed Admins. Above the admins you’ll see an invitation from one of Marketing 360’s admins requesting to assign roles on Marketing 360’s Business Manager. You will need to accept the request.
   

3. The new admin will receive a notification about their updated role, and Marketing 360 will now have the necessary access.
   

Optional: Share Login Information Through a Secure Link

Use this link to share your Instagram page logins: https://madpush.net/

1. After entering your credentials, click Generate Secure MadPush Link.
   
2. Copy the link and share it with your Marketing Success Manager.
   

Set up TOTP

To set up two-factor authentication, you can follow these steps.

3. Link LinkedIn to the Marketing 360® Social App

1. In the Social app, select LinkedIn from the Linked Accounts page.
   
2. Log in to the desired LinkedIn account and click Allow when prompted to grant access.
   
3. Select the accounts you want to link and click Link x Account.
   

Your connected LinkedIn accounts will now appear under Existing.

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